The implementation phase required both precision and creativity, as we incorporated Addy's character designs with informative messaging to ensure maximum impact and audience engagement. The launch of these posters marked them as potent tools within Add-in's arsenal, inspiring individuals to take charge of their addiction journey.
Our poster design initiative reflects Add-in's unwavering dedication to addiction prevention, fostering a community of support and empowerment.
Add-In
Industry
Healthcare
What We Did
Illustrations for Anonymous addiction app “Add-in” Marketing and poster design
1000+
Positive response
153%
Increase in engagement
Add-in: Empowering Addiction
Prevention Through Poster Design
In just 2 weeks, we designed posters for the Anonymous addiction app "Add-in," to raise awareness and offer support for addiction prevention across four major types. Harnessing the app's anonymous support features and AI-driven assistance, each poster was crafted to address a specific addiction type, stressing the significance of seeking help and managing consumption. Our inclusive identity featured the friendly 3D character design named "Addy," which infused the campaign with approachability
and warmth.
Through thorough research and collaborative efforts, we conceptualized visually captivating posters that reverberated with individuals grappling with addiction. Each poster encapsulated Add-in's mission of empowering users through anonymity and personalized support, advocating for responsible consumption and overall well-being.
