BRB Potato Wafers
Industry
FMCG
What We Did
Packaging Design
100+
Positive response
50%
Increase in engagement
BRB: Redefining Potato Wafer Packaging
for the Indian Market
In just 2 weeks, we strived hard to introduce BRB, a newcomer in the Indian snack market, specializing in potato wafers. Our objective was to craft packaging that not only catches the eye on store shelves but also resonates with the preferences of Indian consumers.
Through deep market research and study into consumer behavior, we pinpointed key trends and preferences in the Indian snack market, shaping our design approach to align with the tastes and expectations of our target audience.
Right from the start, we came up with packaging designs that radiated freshness, flavor, and authenticity, embodying BRB's dedication to quality and taste. Drawing upon our experience in illustration and design, we created striking packaging for BRB's potato wafers, keeping the essence of the brand's identity intact.
The implementation phase included swift prototyping and iterative design, ensuring that each packaging design embodied the brand's values and struck a chord with consumers on an emotional level.
Through our fresh packaging design, our aim was to establish BRB as a trusted and beloved brand in the hearts and minds of Indian consumers, sparking joy and satisfaction with every munch.
