Our design process integrated editorial finesse with vibrant illustrations, fostering a sense of community and collaboration throughout the company. Each illustration is crafted with precision and care, ensuring they resonate with the diverse tastes and experiences of our team members.
The launch of McKinley Rice's cookbook stands as a testament to our company's core values of creativity, collaboration, and inclusivity.
Cookbook
Industry
Food and Beverages
What We Did
Illustrations for Cookbook design for Mckinley Rice
300+
Copies sold
233%
Increase in engagement
"McKinley Rice's Cookbook: A Culinary
Journey Illustrated"
In an intensive 8-week journey, we transfigured McKinley Rice's cookbook into a visually captivating masterpiece, blending the company's software culture with culinary creativity. Right from the start, we rigorously developed an art style that resonates with Rice's culinary ethos, crafting unique icons and illustrations to promote inclusivity and team unity. Through extensive research, we brought each team member's recipes to life with visually striking representations, seamlessly merging software expertise with culinary innovation.
