Cookbook
Industry
Food and Beverages
What We Did
Cookbook Design for Mckinley Rice
300+
Copies sold
233%
Increase in engagement
McKinley Rice's Cookbook: A Fusion of
Taste and Technology
In the 8-week expedition into the creation of McKinley Rice's cookbook, we blended culinary expertise with software innovation seamlessly. Right from the start, we shaped an artistic style and developed all icons from the ground up, infusing the cookbook with a distinct identity that mirrors the
company's values.
Our design process extends beyond mere visual appeal to encompass editorial finesse, ensuring each recipe is presented beautifully and easily accessible. Leveraging the cookbook as a tool for inclusivity, McKinley Rice prints personalized recipes from team members, transforming them into staggering visuals.
With precision and creativity, we executed the implementation phase by weaving illustrations, icons, and editorial content into a cohesive layout. The launch of McKinley Rice's cookbook marks a milestone, underscoring the company's dedication to creativity, collaboration, and community.
Through our holistic design approach, we celebrate the diverse flavors and talents within the company, elevating recipes into artistic creations that inspire and enchant them.
