Executing our packaging designs demanded a blend of innovation and out of the box vision, ensuring alignment and harmony with Toblerone's overarching brand image.
The launch of Toblerone Health marks a significant step forward in the realms of indulgence and well-being, providing consumers with a guilt-free treat that nourishes both body and mind.
Toblerone Health
Industry
Healthcare
What We Did
Packaging Design-A healthy alternative to your chocolate cravings
30+
Retail banners
40%
Increase in engagement
Toblerone Health: Elevating Packaging
Design for Health-Conscious Consumers
In a 8-week endeavor, we immersed ourselves in the creation of Toblerone Health, a segment tailored to health-conscious Indian consumers. Our objective was to develop packaging that aligns with Toblerone's established brand identity while effectively communicating the message of health and wellness.
Through thorough market research and analysis of consumer insights, we discerned key preferences and emerging trends within the Indian market, informing our design approach to resonate with the target audience.
From the outset, we conceived packaging designs that evoked sensations of freshness, vitality, and wholesomeness. Drawing upon our expertise in illustration and design, we crafted unique packaging for Toblerone Health's protein bites and jars, highlighting their nutritional benefits and natural ingredients.
